O Canada.

Chop Steakhouse only serve 100% Canadian beef. It’s a key differentiator for them in a country where 60% of beef is imported from the U.S. and the majority of steakhouses get their meat from over the border.

I wrote a series of spotify ads focusing on their uniquely Canadian offering.
”O Canada” won bronze at the 2023 ADCC awards.

Read more: Advertising and Design Club of Canada (ADCC)