More important than.
I was part of a team that worked on a reactive campaign for National Eye Health Week 2017. For two weeks, we sat in a room all day and made ads based on media trends as they were happening.
The idea was to show that nothing is “more important than” looking after your vision. The ads then went live on TV, Press, OOH and online as quickly as physically possible.
The campaign was so successful that it won gold in the healthcare category at the Campaign Media Awards, Best Newsbrand Campaign at Newsworks, and ran again for World Glaucoma Week.
